At Studio P10 we believe in the 10 Principles. Design with thought, care and attention to the detail. Therefore we felt our first post should highlight the inspirational philosophy of Dietar Rams and his 10 Principles of Design.
‘Less but Better’
Dietar Rams, the German Industrial designer famed for his work with Braun, where the philosophy ‘As little design as possible’ symbolised his clean, simple yet highly functional products.
Rams continues to leave his signature on the design industry. Influencing key figures such as Jonathan Ive, head designer for Apple, who pays homage to Rams in his product ranges and apps.
His designs are based on 10 specific rules or commandments:
At Studio P10 we believe in the 10 Principles. Design with thought, care and attention to the detail. Therefore we felt our first post should highlight the inspirational philosophy of Dietar Rams and his 10 Principles of Design.
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