With the launch this month of a new store in 5th Avenue, New York. The Camper brand continues to push the boundaries and defy the convention in retail design.
So how exactly did a Mallorcan family business grow to the dizzy heights of downtown Manhattan, with 52 stores based in 4 continents & an expanding hospitality sector of hotels & restaurants?
The story is one of duel contrasting philosophies. Since the birth of it’s first sales outlet in Barcelona in 1981, the product has maintained it’s strong identity. It’s sole firmly entrenched in Mallorcan soil, speaking the same visual language whichever continent it crossed.
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