Photo of As Little Design As Possible by Dietar RamsAt Studio P10 we believe in the 10 Principles. Design with thought, care and attention to the detail. Therefore we felt our first post should highlight the inspirational philosophy of Dietar Rams and his 10 Principles of Design.

‘Less but Better’

Dietar Rams, the German Industrial designer famed for his work with Braun, where the philosophy ‘As little design as possible’ symbolised his clean, simple yet highly functional products.

Rams continues to leave his signature on the design industry. Influencing key figures such as Jonathan Ive, head designer for Apple, who pays homage to Rams in his product ranges and apps.

His designs are based on 10 specific rules or commandments:

At Studio P10 we believe in the 10 Principles. Design with thought, care and attention to the detail. Therefore we felt our first post should highlight the inspirational philosophy of Dietar Rams and his 10 Principles of Design.

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long lasting
  8. Good design is thorough, down to the last detail
  9. Good design is environmentally-friendly
  10. Good design is as little design as possible

Photo of 606 Universal Shelving by Dieter RamsRams’ philosophy envisages a world where we have fewer things of better quality, not more things of cheaper quality. Perhaps a dying theory in a world currently obsessed by trend and consumerism. title then with products this well designed, who needs to replace them!

His work with Braun was recently shown at the London Design Museum, if you’d like to explore the inspirational world of Dietar Rams, please click on the links below.